a brand new start for New Day Advisory
New Day Advisory had a great layout designed by a third party web design company. The color scheme was bright, yet inviting, and the content and compilation of images and graphics worked for their brand.
the problem
The company couldn’t update their website. At all. It wasn’t static. Far from it; in fact, their website was built using WordPress – the CMS of choice for 21 ads media when building websites. However, the theme designed by the original development company was cryptic and archaic. Data was masked using custom post types everywhere, and for no specific reason.
So when Sam Davis, the principal at New Day Advisory approached us about adding some content to their existing website, we asked if we could peek “under the hood” first. The framework of the original website was more maze than framework.
the solution
So our task became a little more than just adding content. We asked permission to rebuild their site from the ground up. Keeping the existing layout, and using our preferred suite of WordPress tools, we breathed new life into New Day Advisory.
Today their website is a multipurpose resource for the current and future clients. New Day Advisory wishes to position themselves as experts on managing a business’ resources in Middle TN, and their new site is the perfect platform to display the information.